FLAIR: Marketing Best Practices

uFocus on your subject matter experts.  Be the evangelist your biz needs.
uBlogging allows you to educate prospective & current customers.
uContent about customers draws more customers than content about product.
uBlogging is the opposite of advertising if done well.  Don’t post press releases.
uDon’t forget to have a blog promotion plan along with posting / publishing plan.

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