PAIR: Improve Visibility - Offer Manuals & Instructions

Look into providing a database of manuals with download links on your product pages. Create more & more of your own instruction sheets & videos such as “How to Merchandise xxx into a Display.” You might provide summaries of the manuals with links to download them from elsewhere.
TEACH USES FOR YOUR PRODUCT
Source: http://searchengineland.com/10-content-ideas-to-improve-organic-visibility-112160

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