SHARE: BRING THE PRODUCT TO YOUR AUDIENCE

This Converse event enabled customers to decorate sneakers with their own artwork for a one-of-a-kind design.  It capitalizes on the personalization trend (reference: our individual ring tones & phone cases).  It SHOWS customers creative ways to use its products.  Finally, the event provided a high-visibility presence where the goods wouldn't otherwise be seen.  Challenge: how could you incorporate these principles to your business?
CREATIVELY INTERACT WITH CUSTOMERS

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